We are committed to delivering a high level of human value to the work we do. In order to keep that commitment top of mind, we created seven guiding principles. These principles are not technical goals, but themes that reflect the value of human life and experience.

Emotion – We want to understand the nuances of emotion, and the role that technology plays in creating and sustaining emotional engagement and meaningful interactive experiences.

Independence – We want to create technologies to help those among us who are less able by giving them the ability to control their own environment, and communicate effectively.

Wellness – We want to develop technologies that create independence from the clinical setting, improve quality of life, change people’s attitudes toward their health, and motivate cultural change about health and self-care.

Learning – We want to invigorate learning with tools that not only instruct students, but also provide a reasoning framework for problem-solving—helping kids learn when outcomes are not as expected.

Creativity – We want to understand how technological tools allow people to best express their creativity, and support the flow and sharing of creative ideas between people.

Persuation – We want to understand how to use technology as a persuasive medium that works to make the world a better place.

Trust – We want to understand the common elements required for people to trust technological solutions and work collaboratively with them.